The Ulu Team
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Selling on Oʻahu

What is your home actually worth?

Not an automated estimate that has never seen your street. A real number, from comparable sales, delivered by the person who would list it — with the reasoning attached so you can argue with it.

Avg. sale-to-list
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Avg. days to accept
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Volume closed
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Production figures pending verification against KW Command before launch.

  1. 1Your home
  2. 2The details
  3. 3Where to send it

What happens next

Six weeks, start to offers

Not every home moves on this schedule, but this is the plan we build from — and you will always know which week you are in.

  1. Week 1

    Valuation and strategy

    We walk the home, pull comparables, and agree on a number and a date. You see the same data we do.

  2. Week 2

    Prep and punch list

    What to fix, what to leave, and what will not return the money. Most homes need less than people fear.

  3. Week 3

    Photography and copy

    Professional photos, floor plan, and listing copy written by a person who walked the house.

  4. Week 4

    Go live

    On the MLS, syndicated everywhere, and in front of the buyer agents who work your neighborhood.

  5. Week 5

    Showings and open houses

    Feedback comes back to you weekly in writing, including the parts you would rather not hear.

  6. Week 6

    Offers and negotiation

    Every offer compared side by side on more than price — terms, financing, and how likely it is to actually close.

Case study

ʻEwa Beach, 2026

A four-bedroom in Ocean Pointe that had already been listed once, with another brokerage, and expired without an offer. We repriced it against six recent sales in the same subdivision, rewrote the listing around the floor plan rather than the finishes, and reshot it in the evening light the west side actually gets.

Previous days on market
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Days on market with us
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Sale to list
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Over previous list
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Figures withheld until verified against the closed file. The narrative above is accurate; the numbers that were drafted for it were not sourced.

Questions

What sellers ask first

How do you decide on a list price?
Comparable sales in your neighborhood over the last six months, adjusted for the things that make your home different — condition, view, lot, tenure, and how the floor plan actually lives. We show you the comparables and the adjustments. If you disagree with one, say so; that conversation usually improves the number.
What should I fix before listing?
Less than you think. Paint, deep clean, landscaping, and anything a buyer will flag as deferred maintenance. Kitchen and bath remodels rarely return their cost right before a sale. We give you a written punch list ranked by what actually moves the price.
How long will it take to sell?
It depends entirely on price and neighborhood, and any agent who gives you a number without seeing the home is guessing. We will give you a realistic range, from comparable sales, at the valuation.
What does it cost to sell?
Commission is negotiable and agreed in writing before we list. Beyond that, budget for conveyance tax, escrow and title fees, and any repairs you agree to during inspection. We give you a written net sheet at the valuation so you know your number before you commit.
Should I sell before I buy?
Usually yes on Oʻahu, because a contingent offer is materially weaker in a market this tight. But it depends on your equity, your financing, and how much disruption you can carry. This is exactly the conversation to have before either transaction starts.

No obligation

Start with the number. Decide after.

A valuation costs you nothing and commits you to nothing. Daniel Ulu will tell you honestly if this is the wrong year to sell.

Get your home’s valueMeet the team first